Heart of Kent Hospice has received a ‘Special Recognition Award’ for ‘Elmer's Big Heart of Kent Parade.’ The Hospice was presented with the award at the ‘Kent Charity Awards’ ceremony at the Medway Maritime University Campus in Chatham on 8 September 2022.
‘Elmer’s Big Heart of Kent Parade’ brought David McKee’s popular children’s character Elmer to life over the summer of 2021, when 82 unique sculptures were placed across Maidstone as part of a free walking art trail.
51 of the large Elmer sculptures were then sold at auction, which raised more than £300k for the Hospice.
The family-friendly art trail was made possible through a successful collaboration between Heart of Kent Hospice, Wild in Art, Andersen Press and Official Presenting Partner Westerhill Homes.
On receiving the award Ann-Marie Kelly, Director of Income Generation at the Hospice said, “I’m immensely proud of how much was achieved with ‘Elmer’s Big Heart of Kent Parade’ which brought so many people together to enjoy this fun trail around the public spaces, streets and parks in and around Maidstone. The project raised an incredible £312,750 for our wonderful Hospice.
“I would like to thank everyone who helped make this project such a success, including our Official trail Partners and Sponsors, local businesses, schools and community groups. Along with the Elmer artists, volunteer trail makers, our colleagues, and of course everyone who took part in the trail. Year on year, we have seen the demand for our services grow. Events such as these are ever more important in helping us to work even closer with the community we serve, but also help us to fundraise so that we can provide our vital care and support to the people of Maidstone, Aylesford, Tonbridge & Malling and the surrounding villages.”
The annual ‘Kent Charity Awards’ recognise the outstanding contribution charities and voluntary groups undertake to make the lives of others better, across Kent.