Heart of Kent Hospice has been inundated with support since it announced the exciting news it was bringing the first-ever art trail to Maidstone in the summer of 2020.

Nearly fifty sculptures of Elmer the Patchwork Elephant have been sponsored by local companies and public sector organisations with a passion for seeing the exciting mass participation event come to their County town.

Originally Elmer’s Big Heart of Kent Parade was going to have forty stunning individually-designed sculptures, but the stampede to be involved has been so great the local charity is now on track to include fifty in its spectacular, public art trail.

The charity has also welcomed another Official Partner to the project. Maidstone-based, creative design agency GeoMedia is now the Official Creative Partner, bringing the total number up to nine.

Sarah Pugh, Chief Executive at Heart of Kent Hospice said: “We’re delighted to be collaborating with such a wide range of Official Partners. All are local organisations with expertise and resources which will enhance specific aspects of the trail.

“We have been overwhelmed by the support from our Official Partners and the many businesses that have sponsored our individual Elmer sculptures.  There is such a sense of civic pride among them and their employees, it really feels as if we’re all part of something very special.”

To introduce the partners and sponsors to one another and provide an update on the progress of the Parade, Heart of Kent Hospice hosted a Networking Reception on Thursday 14 November at the Barn in the grounds of stunning Allington Castle.

The group were told about the 27 Baby Elmers already adopted by local schools keen to participate and the parade of Baby Elmers which will be trooping their way to heritage locations and retail destinations around the County town.  

Ian Savage, CEO of Chartway Group said: “As Official Presenting Partner, Westerhill Homes is delighted the project has captured the enthusiasm of the local community and schools. It was great to meet the other Partners and sculpture Sponsors and discuss how we can further support the event in celebrating Maidstone’s heritage and landmarks, while also raising awareness and much-needed funds for our local Hospice - which means so much to us all.”

Heart of Kent Hospice, which last year cared for over 1,500 people with terminal illnesses living in Maidstone, Aylesford, Tonbridge & Malling and the surrounding towns and villages, is bringing the stunning tourist attraction to Maidstone thanks to a collaboration with creative event producers Wild in Art and independent children’s books publisher Andersen Press.

To find out more about Elmer’s Big Heart of Kent Parade or to register your interest in helping with the trail, please visit www.elmermaidstone.co.uk


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