Start Date - Saturday 19 June 2021

End Date - Sunday 22 August 2021

Venue - Maidstone

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Elmer’s Big Heart of Kent Parade has arrived in Maidstone

The free, family-friendly Parade – a collaboration between Heart of Kent Hospice, Wild in ArtAndersen Press and Official Presenting Partner Westerhill Homes, brings David McKee’s popular children’s character Elmer to life.

The trail runs until Sunday 22 August and the uniquely decorated Elmers will deliver a ton of fun and laughter this summer and attract local residents and visitors from far and wide to discover, and re-discover the town, making art accessible to all.  Each Elmer is sponsored by a local business or organisation, making the trail deeply rooted in the local community.

Visitors and residents can explore the town centre, parks and river path while following the Parade to discover all 51 bold and eye-catching large Elmers. The Parade also includes Elmer’s Learning Herd which is made up of 30 small Elmer sculptures, each designed and painted by local schools and youth organisations from Maidstone and the surrounding areas; plus, one special Elmer that has been designed especially for Heart of Kent Hospice to coincide with a book published by their Hospice Social Worker, written specifically for children dealing with the loss of a loved one. 

At the end of the summer each of the large Elmer’s will be auctioned to raise funds for Heart of Kent Hospice, enabling them to continue to provide outstanding Hospice care and support to local families.

Find out more about our Parade at

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