Start Date - Saturday 19 June 2021

End Date - Sunday 22 August 2021

Venue - Maidstone

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The free, family-friendly art trail – a collaboration between Heart of Kent Hospice, Wild in ArtAndersen Press and Official Presenting Partner Westerhill Homes, brought David McKee’s popular children’s character Elmer to life over the summer of 2021 in Maidstone.

The trail ran from Sunday 22 August  and the uniquely decorated Elmers delivered a ton of fun and laughter last summer and attracted local residents and visitors from far and wide to discover, and re-discover the town, making art accessible to all.  Each Elmer was sponsored by a local business or organisation, making the trail deeply rooted in the local community.

Visitors and residents explored the town centre, parks and river path while following the Parade to discover all 51 bold and eye-catching large Elmers. The Parade also included Elmer’s Learning Herd which was made up of 30 small Elmer sculptures, each designed and painted by local schools and youth organisations from Maidstone and the surrounding areas; plus, one special Elmer that had been designed especially for Heart of Kent Hospice to coincide with a book published by their Hospice Social Worker, written specifically for children dealing with the loss of a loved one. 

At the end of the summer each of the large Elmer’s were auctioned to raise funds for Heart of Kent Hospice, enabling them to continue to provide outstanding Hospice care and support to local families.

Find out more about our Parade at

If you are interested in becoming a corporate sponsor or getting involved in future fundraising initiatives please contact our team at 

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