Strategic Priorities 2025/26

Securing income and future success 

  1. Engage our local community and secure the leadership donations we need to progress to the next stage of building a new hospice.
  2. Strive to secure fair and sustainable statutory funding for the specialist palliative and end-of-life care we provide.
  3. Embrace the opportunities we have to grow our fundraising and retail income which funds the delivery of our hospice services.
  4. Prioritise technological and digital transformation actions which maximise our efficiency and use of resources.

Extending the reach of our specialist palliative and end-of-life care 

  1. Embed and expand the impact of ‘Compassionate Maidstone’ by working in partnership with local communities and businesses.
  2. Ensure we are able to respond the growing needs and demands of our community, by identifying and responding to opportunities to improve how we provide care. 
  3. Explore how we can make our services accessible for everyone, especially those who are underrepresented. 
  4. Empower health and social care professionals with the latest knowledge and skills in palliative care by expanding our internal and external training and education programme.

Supporting our colleagues and volunteers to achieve and thrive

  1. Support our newest colleagues and volunteers to learn about the breadth and impact of our work more easily, through an improved onboarding experience.
  2. Attract and retain culturally aligned colleagues and volunteers by making sure they feel valued, supported and recognised for the difference they make.
  3. Support colleagues and volunteers to thrive in the workplace, thereby enhancing the support we provide to patients and their loved ones, our donors and customers to our shops and cafe.

Expanding our reputation and recognition as an outstanding organisation

  1. Share our excellent clinical governance and safety standards through our patient and community engagement, marketing and relationship building.
  2. Demonstrate our commitment to colleague wellbeing and positive recruitment by seeking and achieving recognised employer accreditations.
  3. Increase awareness of Heart of Kent Hospice to reach more patients and supporters and to attract and retain wonderful colleagues and volunteers.